FIG
FIG is tackling one of the biggest challenges of our time, excessive screen use among children, by reigniting the power of imagination. We believe creative minds grow best when they’re exploring, dreaming, and inventing, not scrolling.
70% of parents report a decrease in their child's creativity with over 2 hours of daily screen time.
We know parenting is hard, there's rarely time or energy to be an entertainer on top of everything else. No judgment. Sometimes handing over a screen is the only way to get a moment of peace.
But we’re here to offer another option.
We’ve created simple, tried and tested tools that encourage creativity and connection. They’re low cost if not completely free, and designed to be accessible to everyone, everywhere.
So next time you're tempted to reach for a screen, think FIG.
Our Tools and Us
AM → Anywhere
A collection of imagination-inducing prompts for children to complete independently and for children to complete independently and indefinitely.
—all while you sleep.
The idea is simple: you print out a booklet tailored to the age and interests of your little human. Leave it on the table for them to discover in the morning. Once they've completed the booklet and had their creative adventure, they'll become your alarm clock, coming to wake you up, imaginations at an all time high.
Download Here!
Pay What You Can
AM → Anywhere
52% increase in children's screen time between 2020 and 2022 -
UK Parliament
The content has been carefully edited and graphically enhanced to suit the book format.
Our innovative clip-in/out binding method uses only hole punches and a choice of binding options, such as ring binder clips, elastic bands, or string, to maintain an accessible feel while giving parents the option to add in their child’s artwork. Additionally, a mini instruction manual is available as an add-on to guide you through the process. The book itself becomes a fun, creative activity to assemble.
* Disclaimer ring binder clips not included *
❶ Print Anywhere → Whether you’re at home, on holiday in Barbados, or using your office printer during lunch— this booklet is designed to be printed anywhere, anytime.
❷ Black Ink Only → The entire book is designed using black ink to keep printing costs as low as possible.
❸ Use Any Paper → Grab any A4 paper you have lying around—plain, coloured, or even an old piece of your little human’s artwork!
❹ Low Cost → On average, it costs just 8p to print a single sheet of A4 in black & white.
❺ No Scissors Needed → The design uses simple folds only, no cutting required or maximum ease and accessibility.
Castle of Teeth is a card game designed to challenge modern day, screen filled mealtimes. Its unique, fun, and creative prompts aim to spark and restore transformative conversations between children and adults at the table, conversations that are essential for creative and social development.
After the sessions we like to leave the schools and children with a memento. This time we made Riso posters featuring all the children’s drawings.
We are continually developing and testing new ideas to inspire and engage little minds, encouraging creativity and restoring imaginations through unique exploration and hands-on learning.
If you are interested in collaborating with FIG or exploring opportunities to bring similar projects to your school or organisation, please get in touch — we’d be delighted to discuss how we can work together.